U.S. Cotton Association Says Chinese Consumers Like Cotton Products

Recently, the American International Cotton Association held a roundtable meeting with relevant media of the textile and cotton industries in Beijing to exchange the influence of economic trends and consumer desires on the textile consumer market. Surveys show that consumers’ love for cotton products remains strong.

Regarding the economic trend of the United States in the recent period and its impact on textile consumption, Mao Kailin, director of the China International Cotton Association, believes that although the speed is very slow, the U.S. economy is still gradually recovering, and all kinds of consumption, including textiles and clothing, are also consumed. Recover slowly. As consumers still prefer cotton products, the industry has confidence in the further recovery of the future consumer market.

Similarly, Chinese consumers also have a strong preference for cotton products. According to the latest survey on lifestyles of the US Cotton Corporation, 56% of Chinese consumers surveyed believe that there are many cotton garments being replaced by other fibers and they are not satisfied.

The fiber composition of textiles and clothing has always been one of the most important factors taken into consideration by Chinese consumers. 77% of consumers (compared with last year, this ratio has significantly increased) believe that good quality clothing is made of natural fibers. Into the. The most popular cotton garments include: jeans, T-shirts, socks, underwear, casual shirts, pajamas, dress shirts and sportswear. The emphasis on clothing's fiber content is due to consumers taking note of some changes in the retail clothing market. Many consumers claim that they do not like the main clothing product category where cotton fibers are replaced by other fibers.

Forty-four percent of consumers said they are willing to pay higher prices for better quality clothing. It is reported that in order to better educate consumers about the natural and sustainable characteristics of cotton products, the American International Cotton Association will also plan to continue marketing activities in Beijing, Hangzhou, Chengdu and Hong Kong this year, and at the same time produce a second department to promote cotton. Microfilming has also been released.

In terms of supply and demand in the US cotton market, since the start of planting of new cotton in the United States, the actual planted area and the value predicted earlier have changed, so the USDA routinely revised and updated the forecasted values.

According to the latest statistics of the United States Department of Agriculture in April, the cotton planting area in 2013-2014 has increased compared to previous expectations. The reason for the analysis is that the price of corn has been declining since the beginning of this year, and cotton has more price advantages than agricultural products such as corn, which directly affects the selection of crop varieties for farmers in the new season. Therefore, corn planting has been reduced, and cotton planting area is expected to be higher than the previous period.

China is the most important export market for US cotton. In 2012, China accounted for 41% of the US cotton export market, while more than half of the US high-quality ultra-long plush Pima cotton was exported to China. The U.S. Department of Agriculture estimates that this year's US cotton production will be close to 3.8 million tons, of which about 2.8 million tons will be exported.

It is reported that in June this year, the U.S. International Cotton Association will organize a delegation of Chinese textile companies to the United States to visit and inspect the U.S. cotton industry chain so that enterprises can better understand the U.S. cotton industry's market operations and provide information for purchasing the most suitable cotton.